carbIN was founded with the mission to empower everyone to understand, reduce, and offset their carbon footprint

To enable 30 MILLION people in the US by 2030




Trust is the foundation of our product as well as our internal and external operations. We strive for complete clarity with our intentions, decisions, and results.


We aim for complete equity both in the services we provide  and the voices of our team. We strive to reduce educational and economic barriers to understanding the effect our consumers each have on the environment.


We aim for focused, albeit flexible, innovation to continually provide our customers with the best services to meet their needs over time.  Our designs directly reflect our mission and values and we create with the intent to serve.


We respect diversity of thought and personal freedom. We believe individual actions and contributions create a collective diversity and make up conscious communities.


We recognize that our actions today will impact the earth and those that inhabit it for years to come. We design with the future in mind and ensure our daily actions reflect a forward thinking approach. 







carbIN was co-founded by two environmentally conscious, data-driven MBAs, Shannon Parker and Chad Hunter, in March of 2020 with a goal of building carbon literacy and encouraging the adoption of personal offsets among the general population to meet achieve the Paris Climate agreement’s 1.5-degree goal. Ally joined as a third cofounder in May 2020 to contribute significant technical expertise and help take the idea to the next level. 

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carbIN Score

​By partnering with financial service providers, we help them help you. Our proprietary algorithm translates spending behavior into a personal carbon footprint score, automatically.

carbIN Insights

From our carbIN score we can provide consumer-specific carbon footprint data that details drivers of consumers carbon footprints and the best possible action for reduction.

carbIN Offsets

By partnering with leading offset providers, our service recommends verified offset projects to offset consumers remaining footprint, helping users reach carbon neutrality through a simple and trustworthy purchasing process.


PO Box 11330

Denver CO 80211

 Copyright 2020      Carbon Insights, PBC - All Rights Reserved

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